Behind the Bubbles: Shaking Up Summer with Jugo Juice's New Sparkling Medley Launch
The Spark of an Idea
When Jugo Juice approached us with their vision for the new Sparkling Medley collection, we knew we were in for an exciting ride. Our mission was clear: develop a launch strategy for this new product while ensuring it seamlessly coexisted with their well-established smoothies and fresh juices.
We dove into brainstorming sessions with enthusiasm, aiming to make this collection the highlight of the season. Our strategy also involved collaborating with influencers to amplify our message and capture the attention of our target audience. With a creative and strategic approach, we set out to make Sparkling Medley stand out and delight fans of refreshing beverages.
Crafting the Visuals
We had the freedom to go wild with creativity after many meticulously executed campaigns, we had their full trust. Our creative team jumped in, turning fresh ideas into vibrant, eye-catching visuals.
To elevate the summer collection, we crafted a detailed shot list and studio inspiration that would capture the fun, sparkly essence of the collection. Our focus was to ensure their Instagram feed was colorful and engaging throughout the summer.
We collaborated closely with our graphic designer, Rae, to create new menu boards and in-store displays. We also partnered with Tango photo studio to bring the “Splash” hero shot to life. Our team handled the creation of visuals primarily for social media, ensuring that the content was dynamic and cohesive, fully capturing the spirit of the Sparkling Medley collection.
Menu screen draft
Final
Tango Photo Studio "Splash" hero shot
Capturing the Essence of Summer
No campaign is complete without stunning visuals, and our photoshoot for the Sparkling Medley were nothing short of magical.
We opted for a bright, vibrant approach, aiming to move away from the ordinary by infusing each shot with a playful, colorful twist that complemented the lively theme of the drinks. We tried to capture the essence of summer in every shot. These images became the center stage of our social media content.
SPARKLING
🔆
SPARKLING 🔆
Bubbly Buzz: Influencer Unite!
To further elevate the launch, we managed an influencer campaign that highlighted Jugo Juice's new summer collection. We worked with five different influencers from all over Canada—Montreal, Calgary, Toronto, and Vancouver. From preparing proposals to following up and sending out gift cards, there was a lot to juggle, but we made it work and are thrilled with the results. The influencers' creativity and engagement brought the campaign to life, and we’re incredibly happy with the impact they've made.
Teamwork Makes the Dream Work
Working closely with the Jugo Juice team was essential to our success. Their insights and feedback were valuable, ensuring that every aspect of the campaign aligned with their brand vision. This collaboration was key to creating a campaign that felt authentic and resonated with their customers.
A Sparkling Success
This limited-time offer (LTO) has become one of the most successful in recent Jugo Juice launches, with a significant portion of total beverage sales attributed to these refreshing, sparkling drinks. The vibrant, summer-inspired campaign truly resonated with our audience, making this collection a sparkling success in every sense of the word.
The Grand Finale
Seeing the campaign come to life and watching customers enjoy the new drinks was incredibly rewarding. We are thrilled to have played a role in propelling and bringing this launch to life. Our effort to promote a refreshing summer beverage has successfully attracted a new clientele and reinforced the brand’s position as the go-to destination for fruity and refreshing drinks. By creating a positive experience for customers and encouraging them to try something new, We were able to successfully increase awareness around these new drinks. Stay tuned for more behind-the-scenes stories from our creative adventures!
